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Web Design, Web Development
Ascentra People Advisory
A single-page site for a fractional HR consultancy that needed to look as organized as the systems it sells. Designed, built and shipped in thirteen days.
The challenge
Where the business was, and what the website had to do about it.
Jocelyn came to me with a growing HR consultancy and an online presence that didn’t reflect the caliber of the work she was doing. Ascentra needed a site that could do double duty — build instant credibility with prospects evaluating HR partners, while making compliance, culture and people operations easy to understand at a glance.
The challenge was translating a service that is inherently relationship-driven into a digital experience that felt trustworthy on first load, without leaning on the corporate-HR clichés: stock handshakes, blue gradients, big-box vendor templates.
The work
What was designed, built, and decided along the way.
I designed and built the site in Framer, structured around clarity and trust rather than flash. Every section exists to answer a specific question a prospective client is asking silently — what do you actually do, who is this for, why should I trust you with something this sensitive.
The service breakdown, credibility markers and calls to action were sequenced deliberately to move a visitor from curiosity to a booked consultation. The component library was kept tight and reusable so Jocelyn can update her own service offerings without needing a developer. Designed, built and shipped in thirteen days.
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