OVERWATCH SECURITY GROUP
A full rebrand and multi-page site carrying a veteran-led security firm from Wasson Protection to Overwatch Security Group — without dropping a client or a search result along the way.
Client
Overwatch Security Group
Category
Brand Identity, Web Design, Web Development
Date
BACKGROUND
Dan Urman’s security firm had built a solid reputation under the name Wasson Protection, but the name no longer reflected where the company was headed. Overwatch Security Group needed an identity that spoke to its veteran leadership and its expanding scope — a name with military weight, clarity and staying power.
The challenge wasn’t picking a new name. It was migrating an established business online without breaking continuity. Every existing link, referral and search result pointed at the old brand, and the site had to carry people from Wasson to Overwatch without confusion or dropped traffic.
SOLUTION
I rebuilt the site from the ground up in Framer as a multi-page structure, giving Overwatch room to speak to different service lines and audiences instead of compressing everything into a single scroll. The design leans into a dark, tactical aesthetic that reflects the founder’s military background — disciplined, direct, no wasted motion.
To handle the rebrand cleanly I wrote and built a dedicated redirect page explaining the name change to returning visitors, and configured DNS across Squarespace and Framer so the old domain routed seamlessly into the new one. Existing clients and search traffic carried straight through.
Virginia Beach web design and SEO for Hampton Roads businesses that want real results — not just a pretty homepage.